Make up by One Direction: “Up All Night”

makeup by one direction

Up all night Makeup by one direction

Product Overview

Make up by One Direction offers a range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging, Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness. Offered at prices that every girl and woman can afford.

A few weeks ago, I had an exciting opportunity to try a new make up line inspired by One Direction. Yes, you heard it right! The Looks Collection consists in three sets; Up all Night, Take Me Home, and Midnight Memories. Each kit comes in a limited edition collection tin’s and contains the following: lipgloss, lipstick, mascara, eye and body crayon, eyeshadow palette, nail polish, and a stencil set.

Details on the 3 Looks Collection Tins: http://bit.ly/1DMakeupLooksCollection

For my box I received the ” Up All Night” set that includes:

  • “Taken” liquilights glow gloss: Powerhouse glitter pink lip gloss that glows to neon orange under UV lights. How cool, huh!
  • 4+1 Eye Shadow Palette in playful blues and versatile neutrals; ” More Than This’ soft blushing pink, “Gotta be You” silver taupe shimmer, “Save you Tonight” shimmering turquoise blue, “Another world” Royal blue shimmer, and the ” Up all Night” sapphire glitter creme.
  • “I should have kissed you” bubblegum pink creme lipstick.
  • “Little black dress” volumizing mascara in perfectly black.
  • “Na na na” Aqua -blue metallic chrome nail varnish.
  • “Stand up” Dark denim eye and body crayon.
  • 5 Piece decorator stencil set.

My first impression after receiving my beauty set was it’s unique, bold, and fun. It’s far from the usual color palette that I’m used to. Honestly, I was excited to try it on. The colors are so pretty together, but I think  The “Stand Up” dark denim eye and body crayon is my favorite out of all set in the collection, and the “Taken”  liquilights glow gloss. Here’s why:

The “Stand Up” dark denim eye and body crayon is very pigmented, and absolutely gorgeous and it last all day. Perfect for bold sophisticated statement.

“Taken” liquilights lipgloss, oh, how I love this shade of pink. The color is very girly and pretty, and it applies very smoothly and evenly. However, the bubblegum pink creme lipstick is not so much. I thought it was very drying on my lips.

The “Na na na” nail polish applies very smoothly, but it has a very thin formula. So you will need 3-5 coats to achieve an opaque finish. It’s quick drying though.

Little black dress volumizing mascara in perfectly black, is OK. It performs decently but as for volumizing, not so much!

4+1 Eyeshadow palette, pretty bold colors in playful shade of blues and neutrals. Performs as it supposed to. My favorite color aside from the neutrals is the royal blue shimmer.

The Stencil set was cute, and fun. My daughter had fun decorating the box with it.

My overall thoughts with the whole beauty set was that it’s fun and playful. It’s perfect for teenage girls who are into One Direction, and even if she’s not she will love the pretty vibrant colors with this set.

DISTRIBUTION:

The line will be available worldwide starting in the U.S. 

US RELEASE DATES:
Macy’s – August 11th
Stage Stores- August 25th
Dillards- August 25th
Beauty Brands- August 25th
Lord and Taylor – August 25th

 

More about the Brand

The irreverent attitude and colorful style of a new generation takes on a glamorous form in Makeup by One Direction. The world’s biggest pop band debuts a limited-edition cosmetics collection by Markwins International, launching mid-August 2014 at Macy’s and select other major retailers worldwide.

Much like the One Direction band members themselves, this prestige makeup line is fun, bold and a tad mischievous, featuring vivid shades, premium formulas and chic, collectible packaging and components.

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